By "men", I mean multi-national corporations, and by "enter the Thunderdome", I mean "argue about the future of distilling in the US Virgin Islands" through that most honourable of mediums - the press release.

It all kicked off with a missive from Diageo North America snappily titled Bacardi, World's Largest Recipient of Public Rum Subsidies, Leads Hidden Campaign to Drive Rum Competitor out of the United States and Destroy the Economy of the U.S. Virgin Islands. It's the kind of title that suggests they're not going to attempt a shocking third-act twist ending. Of course, these kinds of claims can't go unanswered, but Bacardi seem to have come as possibly to not answering while still answering: their response runs to a whole three sentences. They didn't even go for a Governor Schwarzenegger style metatextual comment on their opponent. Shame.

Anyway, let's have a good clean fight. Nothing below the belt, and stay away from the eyes. C'mon, at least try.

[Via Olly Wehring / Just-drinks.com]