I've never been a huge fan of the term mixology, and today I got around to working out why. Calling the creation of cocktails and the attendant skills mixology suggests a degree of scientific process. For me, these processes and skills are artisanal than scientific and that is, I guess, the root of my discomfort.

It is, I believe, possible to apply scientific principles to cocktail making and creation and those who do are certainly more deserving of the title mixologist than someone who can put a twist on Cosmopolitan. And me? I'm a creative bartender.

I think I threw up in my mouth a little.